Secret Stash





Now this is a place I dreamed of visiting before coming to NY. The Herb Lubalin Study Center holds a large collection of not only Lubalin’s work but of other unknown designers as well.

I’ve been following them on Instagram for a while now but hearing Alexander Tochilovsky’s passion for understanding Lubalin’s work was uplifting for me. Sometimes I feel like I have all these rambles about design history swirling in my head and it was comforting to know that Alexander said a lot of the things I’ve always thought about.

He mentioned that design has two layers. The first layer everyone sees is the aesthetics. The second layer is the structure and the reasoning behind every decision, usually a response from¬†society. I see it like a time capsule. That’s why I go nuts about this stuff. This type of work is part of our culture. I think that’s what makes it beautiful.

Everything was made by hand. It was a very elaborate process that caused the designer to think of every single inch of the work. An interesting fact is that Lubalin didn’t draw any of the type, which is indeed all hand drawn by professional typographers like John Pistilli.

And one last thing, Lubalin had empathy when he thought of his audience. That to me is the key ingredient that glued everything together. Bless him.

Letting Loose









I used to be someone who planned to go to places at least a week ahead of time. That’s because in Miami everything interesting was 1 hour away from me by car. Now living here, I’m the complete opposite. And if I do plan, it never goes as planned. It actually becomes a series of unexpected events. Either really awesome surprises or pretty shitty encounters. With every experience, something good comes out of it.

This day I planned to see the Renegade Craft Fair. It was cute but I went around the place in 10 minutes. Now what? Yup, it’s time to get lost. My favorite way of discovering the city is just wandering around until I run into something recognizable.

I noticed I was heading towards my favorite taco place. I realized a couple months ago that my favorite food is definitely Mexican. Guac 4 life. Los Tacos No. 1 is the one, located in the Chelsea Market. I only go in there for the tacos and horchata.

After those tacos, I went up the Highline and had never walked to the south end before. I remembered The Whitney Museum was at the end. I hadn’t visited it before so I gave it a go. Huge line to get in and I don’t think it was that big of a deal. I thought the streets of NY were way more interesting. Overhyped. But that led me to find that cookie sandwich. I discovered a new food market right by the museum. Gansevoort Market had this lil place called¬†The Bruffin. Hey if Oprah approves, it must be good. Yeah she was right.